About Us

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Aileen Canta

Aileen brings nearly 16 years of experience in the Hospitality Industry. She has been dedicated to the Development, Design & Construction Management on the ownership side as an employee to various owners such as Kor Hotel Group now the “Viceroy Hotel Group”, Sunstone Hotels & D2 Development. In addition, Aileen has completed numerous consulting projects for different brands such as Hyatt, Hilton, Marriott, IHG, La Quinta Inns & Suites, Hard Rock Hotel, Choice and boutique hotels with clients including CNL Hospitality, PMI International, Stations Casinos, Tarsadia Hotels, CIM Group, Stroud Group, Red Lion Hotels, Montage Hotel Laguna Beach, Rauch & Associates, Broughton Hotels, Atlas Hospitality, Farrow Development, Kollin Altomare and more.

Prior to being involved in the Hospitality Industry, Aileen started as a Portfolio Manager with Elkor Properties (now Viceroy Hotel Group) running Historic building renovations, multi-family and commercial projects, tilt up buildings and boat docks. At D2 Development, she was exposed to pre-development phase for 2 tract home projects in Santa Clarita that passed up to bulk grading permitting as well as a condo project in Calabasas. Aileen had the opportunity to project managed as well as design a 35,000 sq ft office building for D2 Development and Troxler Group. To end it all, Ms. Canta was fortunate to work closely with Larry Dinovitz on his ground up 103 ft yacht.

She has developed an extensive professional network in the hospitality industry. Aileen is a member of CHP11-99 Foundation, has raised money for various organizations through multiple running events such as Pediatric Cancer Research Foundation, John Wayne Cancer Research Foundation, American Cancer Society & World Bicycle Relief and has traveled to Mexico & Philippines to support the needy. She values integrity, character, honesty and passion in all aspects of her personal and professional life. Ms. Canta has a degree in International Computer Studies from Saztec IT Centre-National Computing Centre London based and is currently enrolled at UC Irvine studying Project Management major in Real Estate Development.

 

Lawrence Mark Perle

Mr. Perle has been an Entrepreneur and corporate growth consultant for the past 15 years. He has worked on Healthcare real estate acquisition and development. He was project manager for Delta Bay Marina resort. Has been involved in vacation real estate development. As principal of his own consulting firm Palm Financial Group LLC, he has worked in various industries including but not limited to Reinsurance, Software Development, Real Estate Development, Advertising, Marketing, Biotech, Nanotechnology, Finance, and Health Care. He has extensive project management experience. In the past he has been a Senior VP of Pan Atlantic RE, and held many other titles and positions. Mr. Perle has a BA/BS from Wayne State University and a MBA from the University of Denver in Entrepreneurism and Venture Capital Management

 

Mark LaValle

Boston native Mark D LaValle has established himself as an innovative leader in international hospitality, design and fashion. Having begun his career with Emporio Armani, Mark’s creative and business potential was quickly recognized as he began to develop visual merchandising and design strategies utilized in regional stores.

In 1997, his efforts caught the attention of leader hospitality pioneer, Rande Gerber, who personally recruited Mark to join him at the ever expanding Gerber Group. Over the next 12 years Mark successfully opened over 40 critically and financially acclaimed venues, including Whiskey Blue and Stone Rose lounges, throughout the United States, Mexico, Italy and South America. The Gerber Group leads the market in bar and lounge venues,  establishing more partnerships than any group of its kind, with numerous real estate developers and known hotels, including Starwood Hotels & Resorts, W hotels, Sofitel, Hard Rock and Me by Melia , creating atmospheric and inventive sites which attract and maintain the interest of  an ever-changing clientele base.

While serving as Creative Director with Gerber, Mark was responsible for the artistic aspect of each locations creation including overseeing architectural and interior design implementation, music programming, uniform design, events and operations.  He furthermore developed, managed and analyzed annual budgets for all locations throughout the US and abroad.  More recently, Mark brought New York Eatery Café Habana owner Sean Meenan together with Rande Gerber, to collaborate on opening a Café Habana in Malibu’s eco-friendly mall, the Malibu Lumber Yard.  Richard Ampudia, consultant for New York’s famed La Esquina will help oversee the project, which Mark is also a partner and co-founder.